I
Read the true story
Where they started, who doubted them, and what they had to lose. Seven illustrated cards, no fluff.
Founders Way
Think like the
Think like the
great founders.
How did a man with a fried-chicken recipe, a woman with $5,000 in savings and a student in a dorm room build empires? Read their true stories, stand at their hardest decision, and choose for yourself.
Free to start · iPhone · English & Shqip
71true founder stories
9curated collections
6dimensions of your profile
How it works
Read it. Decide it.
Read it. Decide it.
Learn from it.
Every story is a short set of illustrated cards you can finish in a few minutes, built around one moment where everything could have ended.
II
Make their decision
Sell or refuse? Bet everything or play it safe? You stand where they stood and choose your answer.
III
See what they did
Then the reveal: what they actually chose, what it cost them, and the lesson they left behind.
Features
Everything inside
Everything inside
Founders Way.
71 illustrated stories
From Airbnb and Apple to Nvidia, IKEA, Chanel and Dangote. Every story is seven short cards with original illustrations.
“What would you do?”
An interactive decision in every story. Choose your answer before you find out what the founder really did.
Your founder profile
Every choice shapes a profile across six dimensions, and shows you which founder you think like the most.
A lesson every morning
Each day opens with a founder’s quote, chosen around the themes you care about, and a new free story.
Daily reminder
Set a gentle reminder at the time that suits you and make reading one story a day a ritual.
Save quotes & stories
Keep the quotes and stories you want to come back to, and share a quote as a beautiful card.
9 curated collections
Comebacks, big bets, empires of Asia, luxury, masters of money and more. Read by theme or by founder.
Your themes
Vision, failure, courage, product, leadership, discipline, quality. Pick what matters to you and the app follows.
English & Shqip
Read every story in English or Albanian, and switch at any time in Settings.
Your founder profile
Discover how you think.
There are no right or wrong answers, only patterns. The more stories you read, the clearer your profile becomes, and the closer you get to the founder whose instincts match yours.
- RiskBet big or protect the downside?
- Long-term thinkingToday’s win or the next decade?
- FocusDo one thing, or many?
- OwnershipKeep control or share it?
- ResourcefulnessMake it work with what you have.
- CharacterWhat you won’t do, even to win.
71 founders, every industry
From Silicon Valley
From Silicon Valley
to Tokyo, Lagos and Mumbai.
Brian CheskyAirbnbSara BlakelySpanxColonel SandersKFCSteve JobsAppleJensen HuangNvidiaJeff BezosAmazonJack MaAlibabaOprah WinfreyHarpoAliko DangoteDangoteAkio MoritaSonyCoco ChanelChanelPhil KnightNikeMelanie PerkinsCanvaWarren BuffettBerkshireIngvar KampradIKEAElon MuskSpaceX · Tesla
Brian CheskyAirbnbSara BlakelySpanxColonel SandersKFCSteve JobsAppleJensen HuangNvidiaJeff BezosAmazonJack MaAlibabaOprah WinfreyHarpoAliko DangoteDangoteAkio MoritaSonyCoco ChanelChanelPhil KnightNikeMelanie PerkinsCanvaWarren BuffettBerkshireIngvar KampradIKEAElon MuskSpaceX · Tesla
Bill GatesMicrosoftHoward SchultzStarbucksSoichiro HondaHondaWalt DisneyDisneySam WaltonWalmartMo IbrahimCeltelBernard ArnaultLVMHEnzo FerrariFerrariReed HastingsNetflixPatrick & John CollisonStripeMasayoshi SonSoftBankAmancio OrtegaZaraEstée LauderEstée LauderYvon ChouinardPatagoniaRichard BransonVirginWhitney Wolfe HerdBumble
Bill GatesMicrosoftHoward SchultzStarbucksSoichiro HondaHondaWalt DisneyDisneySam WaltonWalmartMo IbrahimCeltelBernard ArnaultLVMHEnzo FerrariFerrariReed HastingsNetflixPatrick & John CollisonStripeMasayoshi SonSoftBankAmancio OrtegaZaraEstée LauderEstée LauderYvon ChouinardPatagoniaRichard BransonVirginWhitney Wolfe HerdBumble
Curated collections
Read by the lesson
Read by the lesson
you need today.
Free
From zero to a billion
No money, no connections. Just a start.
The great comebacks
Bankruptcy, rejection and the way back.
The big bets
When they put everything on one card.
Empires of Asia
Sony, Toyota, Samsung, Alibaba, Reliance and more.
The brand builders
How a name becomes worth billions.
Titans of industry
Steel, oil, cars and electricity.
Masters of money
Investors and the art of capital.
The kingdom of luxury
Chanel, LVMH, Ferrari, Lamborghini.
The dark side of success
The mistakes, the controversies and the price others paid.
Founders Way Pro
Unlock every story.
The “From zero to a billion” collection and one story a day are free. Pro unlocks the rest.
Monthly
$2.99 / month
Cancel anytime.
7 days free
Annual
$24.99 / year
Free 7-day trial for new subscribers, then billed yearly.
Lifetime
$89.99 once
One payment. No renewal. Yours forever.
- All 71 stories and every new one
- All 9 collections
- Your full founder profile
- No ads, ever
Prices shown in US dollars and may vary by country. Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel anytime in your App Store account settings. See our Terms of Use and Privacy Policy.
Questions
Good to know.
Do I need an account?
No. Founders Way works without sign-up. Your progress, choices and saved items stay on your device.
Are the stories true?
Yes. Every story is based on publicly available sources about real founders and companies. They are simplified to be read in a few minutes, so they are not complete biographies, and they include the mistakes and controversies, not just the wins.
What is free?
The full “From zero to a billion” collection, a new story every day and the daily quote are free. Pro unlocks every story, every collection and your full founder profile.
Which languages are available?
English and Albanian (Shqip). You can switch at any time in Settings.
How do I cancel or restore a purchase?
Subscriptions are managed by Apple: open Settings › your name › Subscriptions on your iPhone. To restore a purchase on a new device, tap “Restore purchase” on the Pro screen in the app. More help on the Support page.
Your first founder
is waiting.
Read one story today. Make one decision. See how you think.
Download on the App Store